Everyone knows about optimizing your site for the search engines but one of the most important yet least discussed aspects of marketing your website online is social media. Yes, I’m talking about all different kinds of social media although the two most important and popular social media platforms are Facebook and Twitter.
It can be tough to get started on these two platforms, but once you get recognition, the avalanche of attention you’ll receive is crazy. For example, a friend of mine started a shoe company out in El Paso, and he wasn’t receiving much attention through mainstream advertising and organic search traffic. But because his shoes were targeted mainly to a younger crowd, he was able to take advantage of Facebook and Twitter followers. All the Facebook likes he received on his website also came in great use!
So if you’re not getting online attention, don’t fret! Create Facebook and Twitter pages and the attention you deserve might just come your way!